Social Media Training - Course Outline


The training is broken into four modules:

1.    Intro
2.    Organic Content
3.    Paid Content
4.    Advanced Paid Promotions

Module 1: Introduction to Social Media

  • What is Social Media?

  • Why is Social Media Important to Businesses?

  • Social Media Platforms

  • Social Media Audit

  • Objectives Specific to the Business

  • Strategy Specific to the Business

Module 2: Organic Content

  • Social Media Profile Essentials

  • Draft/Content Calendars

  • Types of Content

  • Writing an Engaging Post

  • Basic Photography with a Phone

  • Scheduling Content

Module 3: Paid Promotions

  • Why Paid Advertising?

  • Advertising on Social Media Platforms

  • Facebook Business Manager

  • Boosted Posts vs. Paid Advertising

  • Audience Creation

  • Facebook Ad Creation – Campaigns, Ad Sets, Ads

  • Acceptable Ad Practices

Module 4: Advanced Paid Promotions


  • Facebook Pixel

  • Sales Funnel – Social Media and Website Relation

  • Lean Generation and Management

  • Bricks and Mortar Visits

  • Online Conversions

We'd love to hear from you!

We're here to answer your questions, talk about your needs or anything else. Heck, if you live in Saskatoon, we'll buy you a coffee!